Run my Accounts is one of the leading companies in Switzerland providing accounting solutions. They asked me to reposition their brand and to tell an appealing story.
Make it simple
We condensed their communication to the max and provided a content and brand strategy which is easy and fast to understand. The whole web content was transferred to Hubspot to simply their sales and inbound-marketing.
To make their service easier to understand I collaborated with kurzgesagt to produce illustrations. Furthermore with very short headlines and simple text. Simpleness was the core idea. Like their product and services.