Together with Docmine I worked intensively with Swiss International Air Lines to define a new digital strategy. One task was to bring the world of travel to the digital age. With digital journeys.
Users can choose from different stories around the world. Featuring inspiring places to visit and people´s personal insights.
Every week new stories are published. All specifically produced for the digital application.
Besides a wide range of stories various travel facts provide city insights. From hidden spots to what to do next.
The featured places are regularly updated. From restaurants, hotels to shopping insights.
All the content is responsive and available both on smartphones and tablets. Last ones are provided in lounges of SWISS all around the world.
Presumably in the near future mobile devices will be provided on the airplanes as well.
Apart from the digital stories and travel facts the users can choose from a wide range of products. Duty free in your pocket.
In cooperation with DOCMINE.