Together with SZ Scala from Süddeutsche Zeitung we rethought city marketing and created a mobile magazine for the city of Mannheim. In addition to the print version.
Digital and mobile versions of existing magazines work very differently than their analog counterpart. That´s why we created a new UX and design concept.
With the goal to create a concept which an be transferred to other city magazines.
In opposite to print versions the digital applications can fall back on many different layers. Therefore we produced and integrated additional media; for instance interviews and how-tos.
It was crucial to produce a digital version with a clear additional value.
In the case of the Mannheim Magazine the digital version was for free. However in general it is very crucial to define a clear recoupment strategy. Wether it is with a subscription, single payments or ads.
The barrier for users willing to pay for digital content ist usually quite high. Another reason to early combine strategy and concept.
The peak of producing native Apps in the field of Digital Publishing is definitely over. Still it can make a lot of sense to think in responsive Web-Apps.
In the end the technology behind an App is nothing more than HTML. So why worry.