Traditional Chinese Medicine (TCM) relies on more than 2500 years of Chinese medical practice, including various forms of herbal medicine, acupuncture or massages. I was asked to develop a story, visual content and a responsive website for a practice in TCM.
Story and Funnel
The main focus of the website is to explain Traditional Chinese Medicine and how patients are diagnosed and treated. The conversion funnel aims for users directly setting up an appointment.
Call to actions
On purpose the look of the website was designed very simple, without any unnecessary distractions. Call to actions are color-coded depending on the funnel and navigation within the website.
To work with a very easy to use content management system and do to budget reasons we worked with Squarespace for this project. Additional CSS was implemented to enable additional requirements.