How do the mechanics of documentary storytelling work on YouTube? And how can a series of clips be produced to engage viewers with a brand – with a very personal perspective? That´s what I was asked to answer for Schotten & Hansen.
It´s quite simple: people like people. Especially if they are passionate about what they are doing. That´s why we created very authentic circumstances.
Even for short formats and smaller production budgets: the concept for the visual style is key. In this case we decided to create a cinematic look. To meet the design visions of the architects within the episodes.