Robin Burgauer
DIGITAL STORYTELLING
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Storytelling on responsive Websites

Das Studio und die Agentur für Digital und Visual Storytelling in München und Zürich realisiert Content Marketing, Markenstrategien und interaktive Storytelling Formate.

Responsive Website

Responsive Website

Traditional Chinese Medicine (TCM) relies on more than 2500 years of Chinese medical practice, including various forms of herbal medicine, acupuncture or massages. We were asked to develop a story, visual content and a responsive website for a practice in TCM.

Story and Funnel

Story and Funnel

The main focus of the website is to explain Traditional Chinese Medicine and how patients are diagnosed and treated. The conversion funnel aims for users directly setting up an appointment. 

Call to actions

Call to actions

On purpose the look of the website was designed very simple, without any unnecessary distractions. Call to actions are color-coded depending on the funnel and navigation within the website.

Squarespace

Squarespace

To work with a very easy to use content management system and do to budget reasons we worked with Squarespace for this project. Additional CSS was implemented to enable additional requirements.