Robin Burgauer
DIGITAL STORYTELLING
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Brand Strategy and Storytelling for a Company

Das Studio und die Agentur für Digital und Visual Storytelling in München und Zürich realisiert Content Marketing, Markenstrategien und interaktive Storytelling Formate.

Brand Strategy

Brand Strategy

Schotten & Hansen is an international company focusing on refining wood into floorboards and interior design elements. They approached us to define a brand, communication and content strategy. And to tell their story. Over the period of one year we created the story «The path to mindful space».

Storyline

Storyline

We wanted to tell an emotional story about wood and created «The path to mindful space». Three chapters about the process from nature to the manufactory to architecture. To create a coffee table book with compelling, visual and informative content.

Research

Research

Over the period of one year we looked deep into the forest and talked to the managing board, rangers, architects, designers and wood specialists to create the story which represents Schotten & Hansen and their process of refining wood surfaces.

Made for generations

Made for generations

The 120 pages thick book aims to address designers, architects and potential customers. To make them understand the process of refining wood and the quality of wood surfaces made for generations. Emotional and informative at the same time.

Love for details

Love for details

From the handpicking of trees in the forrest to treating the surface with natural and handmade essences: Schotten & Hansen loves details and so do we. That´s why all elements in the book were specifically produced to fit the story.

Handmade

Handmade

Because every single piece of wood surface is handmade by Schotten & Hansen we wanted to create the same feeling with the book. Therefore we worked with premium paper by Gmund and the high end printing house Vogl.